New World (supermarket)

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New World
Founded1963; 59 years ago (1963)
Number of locations
Area served
New Zealand
BrandsPams, Pams Finest, Pams Superfood, Value
ParentFoodstuffs Edit this at Wikidata

New World is a New Zealand full-service supermarket chain. Each store is independently owned, operated and is part of one of 2 Foodstuffs' co-operatives (Foodstuff North Island and Foodstuffs South Island). Other members of the Foodstuffs Co-operatives which are also independently owned and operated include Pak'nSave and Four Square stores.[2]


New World[edit]

New World is the brand name of the chain's full service supermarkets, selling a range of groceries and liquor.[2] The first store opened in 1963.[3] There are 142 stores under this brand, including 26 in Auckland.[2]

New World Metro[edit]

New World Metro is a brand of smalller supermarkets in central city locations, also selling a range of groceries and liquor. The first store, in Wellington CBD, opened in 2002.[4] There are currently four stores, in Wellington CBD, Wellington Railway Station, Auckland CBD and Takapuna, Auckland.[2]

New World Fresh Collective[edit]

New World Fresh Collective is a brand of small supermarkets in Auckland, focusing on fresh produce, premium products and meal kits.[5][6] The first store opened in Mairangi Bay in 2017.[7] Further stores were later added in Mount Albert and Glen Innes.[8][9] Foodstuffs originally planned to open ten stores.[10] However, the Mount Albert store is the only one still operating.[2]


Founded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand (after Foodtown). As of December 2021, there are more than 140 New World supermarkets across the North and South Islands of New Zealand.[11] New World has been a member of the Fly Buys program since the program started in September 1996.

In early 2003 New World helped introduce Superbank,[12] a completely electronic banking network aimed at saving customers money. While New World Supermarkets had much advertising for the service in their stores, Superbank didn't have any physical services inside the store. In August 2006 it was announced that after heavy losses Superbank would be shut down and have its portfolio sold to GE Capital.[13]

Historically, New World used a coupon saver system. This was replaced in 2014 in South Island stores by the Clubcard system; this was phased into North Island stores in 2016.[14]

Private label brands[edit]

New World has the house brand Pams, which has been around since 1937 - owned by parent company Foodstuffs and are also available across their retailer's cooperative.[15]


See also[edit]


  1. ^ "Who we are". Retrieved 10 February 2021.
  2. ^ a b c d e "New World". Foodstuffs.
  3. ^ Hunter, Simon (1 November 2018). Tomorrow’s experience, today: 2018 KPMG New Zealand Customer Experience Excellence Report (PDF). Auckland: KPMG.
  4. ^ Winter, Chloe (11 December 2015). "Wellington's New World Willis Street Metro to be upgraded". Dominion Post.
  5. ^ Gibson, Anne (1 July 2017). "Foodstuffs launches new Auckland supermarket chain". New Zealand Herald. New Zealand Media and Entertainment.
  6. ^ Gibson, Anne (6 July 2017). "Foodstuffs challenging My Food Bag by offering meal kits". New Zealand Herald. New Zealand Media and Entertainment.
  7. ^ "Foodstuffs NZ launches a new grocery brand: Fresh Collective by New World". Stop Press. ICG Media. 6 July 2017.
  8. ^ "Fresh Collective by New World". Barker & Associates.
  9. ^ "Fresh Collective Alberton – New Zealand's first retail waterloop system". EcoChill.
  10. ^ Easter, Gabrielle (3 July 2017). "Foodstuffs launches new format store". FruitNet. Market Intelligence.
  11. ^ "Who we are". Retrieved 28 December 2021.
  12. ^ "Superbank aims to make a difference". NZ Herald. Retrieved 9 February 2021.
  13. ^ "Superbank reportedly set for sale or closure". NZ Herald. Retrieved 9 February 2021.
  14. ^ "Scan and save every day at New World with Clubcard". Stuff. 4 March 2020. Retrieved 9 February 2021.
  15. ^ "Our Own Brands | Foodstuffs". Retrieved 21 April 2022.

External links[edit]